Introduces a variety of issues pertinent to firms and individuals operating in an international context. Subjects change every semester. Recent topics included: Marketing of New Products, Market Research, and Consumer Behavior.
“For the course description, please find this course in the respective semester on the public course browser: https://www.aup.edu/academics/course-catalog/by-term.”
Course Master:
Term:
Summer 2024
Discipline:
BA (Business)
Credits:
2 credits
Type:
Regular
Level:
Undergraduate
Can be taken twice for credit?:
Yes
Pre-requisites:
College Level=Junior
Co-requisites:
None